Category: Blog Helpful Tips

Future Bright Websites - Web Design In Marin

What Every Website Needs – 2019

What every website needs

Updated For 2019. Every website is as unique as the company it represents.  There are, however, certain features that need to be in place in order to take full advantage of your online presence.  Below I have outlined a list of must-haves and best practices for your website and web presence.   People are reading your websites, but so are search engines, and you need to have your site ready for both audiences.  Your needs are unique, but all sites should have these implemented at a minimum.

Pro Must Haves

AMP Pages For Mobile Phones

Structured Data & Rich Cards for Search Engine Presentation

Content Delivery Networks (CDN) for Fast Sites

SSL – Extended Validation Certificate -Contains Org Name

Accessibility & Legal

Site should have options for the visually and mobility impaired

GDPR Compliance – UN Requirement for informing users of cookies

Privacy Policy, Terms & Conditions, Disclaimer (Termageddon can manage these)

Home Page Content

Logo

Tag Line/Mission Statement

Clear description of services written in text

500 Words utilizing relevant key words

Relevant Imagery With Descriptive Alt Tags

Phone # that is clickable

E-mail Address that is clickable

Testimonial(s)

Social Media Links (see below)

License #, Memberships, affiliations (if relevant)

Copyright

Call To Actions – Throughout Site

Newsletter Sign-Up

Main Product purchase link/sign up

Facebook Share

Twitter Share

Website Content

Relevant page titles (Important for SEO)

Well-written content with relevant keywords and key phrases throughout

Images with relevant file name titles and descriptions

Design

You MUST have a mobile friendly website.

Techie Stuff

Favicons and icons – multiple sizes: read here >

“Open Graph” thumbnail code – image set for Social Media

Meta Tags For SEO

Site Map Submitted to Google

Indexed with Google – verification

User name NOT “admin”

Webmaster Tools

Weekly back-up

Google Drive – for back-ups & doc storage

Google Analytics

Google Search Console/Webmaster account

Google Adwords account

Social Media Must-Haves

Facebook Business Page

LinkedIn Business AND personal

Google My Business Profile

Google Reviews

YouTube Channel

Yelp Listing for your business

 Lead management & CRM

By now, most users don’t want to have to tell you information that you should already know.  You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.

 

 

The Future Bright So-Cast Model

To save time and efficiency, your Social Media Broadcast (So-Cast) should be automated in the following way:  when you add new content to your site, you should be able to post that content to Facebook and LinkedIn plus other social media sites with one click.  Additionally, your newsletter should be set up to link to your website so that you can easily select articles from your website for your newsletter.  You should then be monitoring your web traffic using Google Analytics and modifying your content based on that data.

Ariana Bundy

Top 10 – What Every Website Needs

Updated For 2018. Every website is as unique as the company it represents.  There are, however, certain features that need to be in place in order to take full advantage of your online presence.  Below I have outlined a list of must-haves and best practices for your website and web presence.   People are reading your websites, but so are search engines, and you need to have your site ready for both audiences.  Your needs are unique, but all sites should have these implemented at a minimum.

Item 1:  Pro Must Haves

  • AMP Pages For Mobile Phones
  • Structured Data & Rich Cards for Search Engine Presentation
  • Content Delivery Networks (CDN) for Fast Sites
  • SSL – Extended Validation Certificate -Contains Org Name

Item 2:  Home Page Content

  • Logo
  • Tag Line/Mission Statement
  • Clear description of services written in text
  • 500 Words utilizing relevant key words
  • Relevant Imagery With Descriptive Alt Tags
  • Phone # that is clickable
  • E-mail Address that is clickable
  • Testimonial(s)
  • Social Media Links (see below)
  • License #, Memberships, affiliations (if relevant)
  • Copyright

Item 3:  Call To Actions

  • Newsletter Sign-Up
  • Main Product purchase link/sign up
  • Facebook Share
  • Twitter Share

Item 4:  Website Content

  • Relevant page titles (Important for SEO)
  • Well-written content with relevant keywords and key phrases throughout
  • Images with relevant file name titles and descriptions

Item 5:  Design

  • You MUST have a mobile friendly website.

Item 6:  Techie Stuff

  • Favicons and icons – multiple sizes: read here >
  • “Open Graph” thumbnail code – image set for Social Media
  • Meta Tags For SEO
  • Site Map Submitted to Google
  • Indexed with Google – verification
  • User name NOT “admin”

Item 7:  Webmaster Tools

  • Weekly back-up
  • Google Drive – for back-ups & doc storage
  • Google Analytics
  • Google Webmaster Tool account
  • Google Keyword Tool account

Item 8:  Social Media Must-Haves

  • Facebook Business Page
  • LinkedIn Business AND personal
  • Google+ page and registration of address
  • Google+ Reviews
  • Yelp Listing for your business
  • YouTube Channel

Item 9:  Lead Management & CRM

By now, most users don’t want to have to tell you information that you should already know.  You need a sophisticated CRM system that builds a profile for each of your customers so that you can provide the customized service that they expect in a big data age.

Examples are:

  • Click Funnels
  • InfusionSoft
  • SalesForce
  • Zoho CRM

 

Item 10:  The So-Cast Model

To save time and efficiency, your Social Media Broadcast (So-Cast) should be automated in the following way:  when you add new content to your site, you should be able to post that content to Facebook and LinkedIn plus other social media sites with one click.  Additionally, your newsletter should be set up to link to your website so that you can easily select articles from your website for your newsletter.  You should then be monitoring your web traffic using Google Analytics and modifying your content based on that data.

Photo by rawpixel.com on Unsplash

5 Signs Your Website Needs A Make-Over

5 Signs Your Website Needs A Make-Over

By Sheila Fox, Production Manager, Future Bright Interactive

 1. Your Site is Not Mobile Ready

Mobile-site-not ready273x183In the race for higher page rankings, Google’s new standard is mobile optimization.   Sites that are optimized for mobile devices are given a higher ranking then those which are not, even when all other SEO is equal. This might not be fair, but it is the new reality. There’s a 75% chance that right now you are reading this on your smartphone, tablet or some other mobile device.

 

2. Your Traffic is Down

website traffic down-chart298x175It seems like every other month Google is updating its algorithms and coming out with a new version of its search engine that totally negates all the SEO strategies you have been implementing for past several years. You need a site that can stand up to the whims of Google, and one that is easily updated whenever necessary.

 

3. Your Website has Been Around Longer Than Social Media

social-media-285x181If your site was built in 2009 or earlier there was little consideration for social media and the marketing that is available. Oh, you may have a few icons on your Home Page leading to your Facebook or Twitter account, but the site itself was not built to take advantage of social media and the traffic it can produce.

 

4. You Have a Ton of Content, and a Mass of Menus

Content overloadYou’ve had your site for many, many years and have kept building on it continuously as your business has grown. As a result you have so many menus and sub-menus that even you can’t find content when you’re looking for it. It’s become an unruly mess and you’ve become a bit overwhelmed at the prospect of cleaning it up and moving it over to a more efficient location.

 

5. It Just Plain Looks Old or Still Uses Flash

Yahoo 1996If you have been using the internet lately, and of course you have, 85% of the US population uses it, then you couldn’t help but notice all the new, clean and modern-looking websites that are out there today. Many of them on a single, long page that is easy to navigate, easy to read and easy to find information. These sites help keep potential customers or clients on your site longer because they answer basic questions immediately and keep your basic contact info in the customers immediate field of attention.

Want to learn more?

Drop us an e-mail by filling out the simple form below. We will be happy to give you a FREE evaluation of your current website and a reasonable estimate for a site make-over.

We’re Future Bright Interactive, a woman owned web shop.

 

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