Past business models geared towards self help have been men up on stage offering advice to women struggling with the realities of motherhood by trying to improve self esteem. Motivational Speakers. They raked in millions. Did they help many people? I am not sure. It isn’t that women have low self esteem, it is that they do not have enough time to do all that they need and/or want to achieve. There is a new model, and that is one of a woman who has been through motherhood, has created a personality online, a following, and has developed products and tools to help women on their journey. One such personality is Danielle Laporte. I love her website, and think that she has taken advantage of the best there is in WordPress.
- WordPress – custom theme
- Woo Commerce
- SEO Yoast
- Full screen pop-up with faded background on home page
- Mega Menu – allows images and purchases in the main menu (see http://wpmegamenu.com/)