Keyword Rich Content
Keyword Focused Landing Pages
What Is A Better Investment:
Social Media or SEO?
It takes weeks, even months, for SEO adjustments to your website to be reflected in search results. Social Media on the other hand can be used to immediately drive traffic to your website. Once a visitor arrives at your site, if you have an engaging interface that encourages visitors to explore additional pages, they will go exploring. This shows that your content is relevant to a particular type of visitor and search. Google takes note if you have analytics installed on your site, and boosts your ranking for those types of searches and visitors. For this reason, it is important to consider social media and SEO as working together.
Our Social Media & SEO Services
When you are wanting to increase traffic to your site, or increase sales, you may need help in deciding how to focus your energies and funds. Because of our many years of experience working with digital brands, we can help you determine what will have the greatest positive impact on traffic and conversions to maximize your financial resources. We have strategic partnerships with local Bay Area, national, and global providers of SEO & social media services so that we can tailor to your needs.
Our method typically entails first ensuring that your site is using all of the best practices for SEO such as using meta tags and image alt tags, site speed & SSL. We put analytics in place for measuring traffic, and then use Social Media to drive traffic to your site, which, as mentioned above, is faster than getting SEO results. We use heat maps & analytics to see how visitors interact with your site, and with that knowledge, then modify the site content, organization and layout for achieving your engagement goals. By the time this has been executed, which takes a couple of months, Google will have started to pick up your site, or reflect modifications to your site, and your pages may begin to appear in searches that you have targeted.
We then use Search console to even more closely fine tune your site based on what searches your site is appearing in, and how you rank in those searches. As an example, by looking at Search Console, we could see that Future Bright was appearing in searches for SEO professionals in our home town of Mill Valley. We created a landing page specifically for that search, optimized it, and now that page is beginning to appear for that same search, and visitors who click on the site will see a page created especially for them. You can view the page here.
How To Make Social Media & SEO Work Together
- Install Analytics Tracking Onto Your Website
- Create social media profiles on relevant platforms
- Identify key words to use in your content
- Write content on your website
- Share your content on your social media platforms to drive traffic back to your website
- Use good layout and internal links (UX) to encourage visitors to look at multiple pages & convert
- Read your analytics reporting to learn what is/not working
- Adjust, refine, repeat
$100,000 Sales Goal
Just Getting Started? Need to get organized with your online presence? Our Grow Team will put all of your channels in place!
$500,000 Sales Goal
Have a bit of momentum but need an extra push to boost engagement with your brand? Our Sunrise team will create an execute a masterful engagement strategy.
$1 million Sales Goal
Do you need a team to skillfully manage your engagement channels? Our Sky Team guides high functioning brands to even greater success!